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MIDDLEWARE (CMS)

Purpose:
CMS/Middleware is the software that resides on the user device and provides the human interface between the content and the user. It needs to provide clear video, be easy to use, and provide the end user with the ability to switch channels rapidly. It is desirable to have the ability to present advertising inasmuch as it will provide for free content.

ZUMSTREAM provides middleware and maintenance that:

  • Supports Android, Apple, ROKU, Smart TV, STBs, PCs, Tablets, etc.
  • Is proven customizable, easy to use middleware.
  • Supports client and server side ad insertion.

Key Functions:

  • Customizable
  • Supports vast tags and Ad Exchanges